OK, I’m going to be the first to admit it. This cupcake craze is starting to get on my goat. I am bored bored bored of being asked to come up with ‘a funky cupcake recipe’ or to ‘bring along some cupcakes to so-and-so meeting’. I think the problem is that a really good cupcake is as rare as rocking horse shit over here. One of the only notable companies who are getting it right in the true New York fashion are the Hummingbird Bakery. They have a perfect mix of fluffy cake with superlight buttercream and all in the most marvelous flavours. I’m a sucker for red velvet!

So to hear that they are opening a central London store (Wardour street) comes as no surprise. I went to the launch tonight and it delivered. The cupcakes are still the coolest and most inventive, knocking their competitors flying. Gin and tonic, Strawberry Daquiri, Mojito and Pina Colada cupcakes were there to greet us - proving this point. 

The worrying thing is, that the whole ‘cupcake’ thing is only just beginning and these critters have plenty more in them yet to come. I would simply say, don’t bother buying them from anywhere else.

155a Wardour Street,
Soho,
London,
W1F 8WG

www.hummingbirdbakery.com